From launch assets to Zanzi power
From launch assets
to Zanzi power.
Finding the direction.
Bringing it to life.
Zanzi, a startup instant noodle brand, needed launch assets. Working alongside Marina from Molo, a brand consultancy company, we helped define how Zanzi would be visually represented through their social and point of sale imagery.
AI helped us shape the creative strategy and deliver it within the business’s time and budget.
A launch brief with bigger questions.
The packaging was in place. Our task was to explore how people would see it: individual packs, product groupings and lifestyle. In all formats.
“Most importantly, as a new challenger in the category, ZANZi couldn’t look like the established brands. The imagery had to be highly distinctive.”
What does Zanzi power feel like?
We wanted to make “Zanzi power” visceral: the feeling of breathing in the power as you eat.
Who was enjoying it? Where? And how could we make that feeling visible?
Finding the direction by seeing it.
AI let us explore different answers quickly. Together with Marina and the client, we developed numerous design iterations which enabled us to compare, question and refine the imagery.
That visual journey helped shape the creative strategy and sharpen the brief.
Making the ambition achievable.
We established the scope, timing and budget early. A traditional shoot would have been difficult within Zanzi’s launch constraints.
AI offered a practical way to produce the creative we had developed together.
“Their real-world production experience also shows in the styling, lighting and attention to detail.”
From the feed to the shop floor.
We developed the imagery for social media and larger point-of-sale formats, carrying Zanzi power across each application.
The right fit for the brief.
AI helped us define what to make, then make it. Delivering a connected set of launch assets quickly and at a substantially lower cost than a comparable traditional production.
For Zanzi, it fitted the ambition and the realities of the business.
“We had limited time, a tight budget and a long list of deliverables, and everything was delivered on time and within budget.”
Making Zanzi power visible.
“The process ended up producing the ZANZi lifestyle image blueprint we’ll use going forward.”