Our first
Super Bowl ad!

Our longstanding friends at Jiminy brought us on as their South African production partner, trusting us to deliver the care and attention to detail the shoot demanded.

The idea from McCann Tech’s Alon Seifert and Sigal Abudi gave us plenty to work with. As the director Bruce put it:

“A stressed out CFO battles with his inner worries, manifested as a life size game of Whac-a-mole! Fun stuff!”

Bruce St. Clair / Director

Our art department built an oversized outdoor office desk, with a pit beneath it so cast members could pop their heads through the surface. Custom prosthetic hammer hands completed the gag, while cranes carrying massive lighting rigs helped bring the scene to life.

From corporate offices to the Franschhoek mountains, every department had something to figure out.

Beneath the desk was a working space for the cast. Around it, our crew brought the set, lighting and performances together so the comedy could land on camera.

That mix of practical problem-solving and playful detail made this shoot such a pleasure. Super technical, super fun… exactly the kind of challenge we love!

Bruce’s take on the local talent says it best:

“Cape Town has the best of the best since so many commercials are filmed there every year.”

Bruce St. Clair / Director

Being an extension of Bruce and Jiminy’s team meant understanding their ambition and bringing the same care to the work on the ground. Seeing our crew’s ingenuity and craftsmanship reach the Super Bowl made this collaboration especially rewarding.